SMS Compliance

You bring your own Twilio — you are the sender

Reach sends messages through your dealership’s own Twilio account and phone numbers. Private Car Finder helps you set up and configure that account, but you are the account owner and, for legal and carrier purposes, the sender and registrant of record for all messages you originate.

That means the required registrations (below) are made in your name and for your business, and you are responsible for keeping them accurate and for the consent behind every message.

A2P 10DLC (United States)

U.S. application-to-person messages are sent over 10-digit long codes (10DLC). We help you register your brand and campaigns with The Campaign Registry through your Twilio account, and route traffic only through registered, carrier-approved campaigns. Messaging is conversational and operational — responding to inquiries, qualifying leads, scheduling appointments, and following up — not unsolicited marketing blasts.

Canadian messaging (CASL)

For recipients in Canada, messaging must comply with Canada’s Anti-Spam Legislation (CASL). You must have valid express or implied consent, clearly identify your dealership in each message, and provide a working unsubscribe mechanism that is honored promptly. Messages to Canadian numbers are delivered through the major Canadian carriers (including Rogers, Bell, and Telus) and their sub-brands.

Consent — obtained by the dealership

Because you are the sender, you are responsible for obtaining and keeping records of the legally required consent from every person you message (prior express written consent where required under the TCPA, and express/implied consent under CASL).

Before collecting a mobile number, disclose who is messaging, that messages may be automated, that message frequency varies, that message and data rates may apply, and how to opt out or get help — and link to your privacy policy.

Opt-out and help

Every recipient can stop messages at any time by replying STOP, UNSUBSCRIBE, QUIT, CANCEL, or END. Opt-outs are honored immediately and confirmed with a message such as: “You are unsubscribed and will receive no further messages.”

Replying HELP or INFO returns support contact information and a reminder that the recipient can reply STOP to unsubscribe. Canadian recipients can also unsubscribe using the mechanism in the message.

Message frequency and rates

Message frequency varies based on the conversation and the recipient’s replies. Message and data rates may apply depending on the recipient’s carrier and plan.

Supported carriers

United States: AT&T, Verizon, T-Mobile, and UScellular, plus the MVNOs and regional carriers that route through them. Canada: Rogers, Bell, Telus, and their sub-brands. Carriers are not liable for delayed or undelivered messages.

Mobile data privacy

Neither Private Car Finder nor the dealership shares, sells, leases, or rents consumer mobile phone numbers, SMS opt-in data, SMS consent, or the content of SMS messages to any third party for their own marketing.

Mobile information is used only to operate the messaging service and is shared only with the messaging providers required to deliver the messages (for example, your Twilio account). See our Privacy Policy for details.

Questions or complaints

For questions about our messaging practices, or to report a concern, email support@privatecarfinder.com and we’ll respond within one business day.