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Reach · AI Agents

Design an AI sales agent, then test it live.

Build an agent with the personality and goals you want, rehearse it in the playground, and deploy it across your campaigns — no prompt engineering required.

Back to Reach

Starter Agents

Proven playbooks

🤝

Soft Engagement

Warm up cold leads with a low-pressure check-in.

Use template
⚖️

Balanced Acquisition

Qualify sellers and book appraisals.

Use template
🔥

Aggressive Buyer

Move fast and lock in trade-ins.

Use template
💎

Luxury Specialist

White-glove tone for premium vehicles.

Use template

Design

Give your agent a personality and a goal.

Describe how the agent should sound, what it should ask, and how hard it should push. Reach turns that into an agent that talks to leads the way your best rep would.

Custom personality and tone
Define behavior, goals, and guardrails
Reusable across every campaign

Aggressive Inventory Buyer

Agent profile

Save

Goal

Move fast on high-demand vehicles and lock in trade-ins.

Tone

DirectWarmFormal

Opening message

Hi {first_name}, saw your {vehicle} — still available? We buy direct, cash same day.
Modeldeepseek-v3.2

Templates

Start from a proven playbook.

Pick a starter template tuned for a different posture — softer nurture or aggressive booking — then make it yours. No blank page, no prompt engineering.

Ready-made starter agents
Customize without writing prompts
Clone and branch for different campaigns

Starter Agents

Proven playbooks

🤝

Soft Engagement

Warm up cold leads with a low-pressure check-in.

Use template
⚖️

Balanced Acquisition

Qualify sellers and book appraisals.

Use template
🔥

Aggressive Buyer

Move fast and lock in trade-ins.

Use template
💎

Luxury Specialist

White-glove tone for premium vehicles.

Use template

Playground

Test it live before it touches a real lead.

Chat with your agent in a sandbox, see exactly how it responds, and refine until it sounds right — all without spending a single real conversation.

Live conversation simulation
Switch agents per session
Saved sessions to compare versions
TV

Trevor Vance

2021 Ford F-150

AI
Yeah, the F-150 is still available
Awesome. What were you hoping to get for it?
Around $24,000
I can do $23,500 cash. Want to book a quick appraisal?
Sent by AI

Handoff

Knows when to bring in a human.

Agents detect appointment intent and the moments that need a person, then hand the conversation to your team — context intact — so nothing falls through.

Appointment-intent detection
Seamless human takeover with full context
Archive and iterate as you learn
TV

Trevor Vance

2021 Ford F-150

AI
Yeah, the F-150 is still available
Awesome. What were you hoping to get for it?
Around $24,000
I can do $23,500 cash. Want to book a quick appraisal?
Sent by AI

Build the agent. We'll handle the conversations.

See the agent designer and playground in a quick walkthrough.

Explore all features