Guides

How dealers actually work leads.

Practical, no-fluff guides on following up, texting, and staying compliant — for dealerships in the U.S. and Canada.

Lead follow-up

How to follow up on KBB Instant Cash Offer & trade leads

Why KBB leads are different, what the first text should say, and how to book the appraisal.

Templates

Proven SMS templates by lead type — new, KBB, lease-end, dead — plus the words to avoid.

Compliance

A plain-English guide to the rules that govern dealership texting in the U.S. and Canada.